Description
The sound of My Sonic Lab cartridges are the result of master cartridge designer Yoshio Matsudaira seeking natural reproduction by minimizing signal loss, internal distortion, and phase distortion. All My Sonic cartridges utilize Matsudaira-san’s unique SH-μX magnetic core. This special core material has higher permeability and flux density than the typical iron core material used in MC cartridges. It allows My Sonic Lab to use fewer coil windings than other moving coil cartridges, minimizing music robbing distortions and maximizing signal output. This high efficiency approach equals wide dynamic range, fast transient response, low distortion and high signal-to-noise ratio. In other words, expect tremendous natural detail and clarity and to hear new layers of information in your favorite records.
The Hyper Eminent EX cartridge is made from super hard A7075 aluminum with strengthening measures achieved with an ion surface hardening treatment. This treatment creates a sandwiching effect and eliminates the inherent resonances of a single material. The result is a 10x harder surface than the body of Eminent EX.
This extra hard body, combined with the warm and natural sound of the Super Duralumin cantilever, makes the Hyper Eminent detailed but never lean sounding.
Golden Ear awards 2009
Harry Pearson:
“This can truly be the best and finest moving coil cartridge on the market today. It’s almost ideal in all important parameters, including one that no other head (I heard) can achieve”
The “My” in the company name My Sonic Lab refers to the initials of its designer: Mr. Y. Matsudaira who founded the company after an illustrious career spanning over forty years designing cartridges, phono stages and tonearms .
He started at Tokyo Sound Co. in 1959 and moved to Supex Co in 1967. In the 70’s, he was invited to be part of an independent development team for masterpieces by the top-brand phono cartridges like Koetsu, Miyabi etc. He joined Audio Craft Co in 1981 as chief engineer and presented such exquisite works as the AC-3 stereo cartridge, the AC-3300/4400 tonearms, the AR-110/110L turntables, the TS-200 MC transformer, the PE-6000 Signature phono amp.
Mr. Matsudaira realised his long cherished dream, when he formed “My Sonic Lab” in 2003, and introduced the EMINENT high-output, low-impedance MC cartridge and the matching MC transformer Stage 202.
With My Sonic Lab, Mr. Matsudaira has fulfilled his design goals of producing a moving coil cartridge with very low internal impedance. With this design, Mr. Matsudaira feels that the energy producing potential of an MC cartridge is fully realised.
Mr. Matsudaira uses an ultra high-μ material that he has named SH-μX. This material allows My Sonic Lab to significantly reduce the amount of coil wire required to give a decent output level. With the reduction in the amount of coil wire comes greater low-level resolution.
My Sonic Lab cartridges achieve their reputation as absolute reference standard components because of their ability to excel in all aspects of analogue sound reproduction and audiophiles often describe them as having that elusive “magic”. It’s all there …energy, dynamics, detail, nuance, liquidity. Once you have heard one of these in a well set-up system, you will realise that only someone of Mr. Matsudaira’s experience and heritage can produce something this special.
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